1
Your pricing page is losing 41% of intent at the decision step.
Visitors are spending time on your pricing page but leaving before they click. The hesitation pattern matches your FAQ placement — it's below the fold and arriving too late. Move your 3 most common objections above the pricing table. Estimated impact: 15–25% increase in pricing page conversions.
2
Your best-performing email segment isn't in your retargeting audiences.
Your "warm leads" email segment has a 54% open rate — significantly above your average. None of those contacts are in your Meta retargeting pools. Add them. You're leaving a warm audience untouched.
3
Your homepage headline doesn't match what's converting in your ads.
Your top-performing ad uses outcome-based language ("Get more clients from your website"). Your homepage headline is positioning-based ("Helping small businesses grow"). Align the two. Visitors from ads are arriving and experiencing a message mismatch.